Public Relations Module-2

Public Relations is important both for an Individual as well as an organization. It can lead and take any organization towards success. Public Relations finds applicability from a simple vegetable seller to different Institutions and also to different countries and the world. Its role is in railways, Roadways, Hospitals, Banks, Financial Institutions, Multiplex, temples, Multinational Corporations, Countries, Political Parties, Celebrities etc. The new name of Public relations is Corporate Communication because Communication is the backbone of Public relations. Corporates is more realistic and Behavioristic whereas